CogX 2018 - The Brave Browser: Combining ML, Privacy, and Blockchain for Better Digital Advertising
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The Brave Browser: Combining ML, Privacy, and Blockchain for Better Digital Advertising Ben Livshits, Chief Scientist at Brave Software, Associate Professor Imperial College London Web browsing and digital advertising are broken, and everyone is paying the price. Users suffer invasive ads, tracking, malware. Publishers face huge losses in revenue. Advertisers experience massive fraud and poor targeting. Brave aims to reset the system with a new blockchain-based digital advertising platform integrated with an Ethereum ERC20 utility token that can be exchanged between users, advertisers, and publishers. Users opt in and get paid to view fewer ads. Publishers earn more. And advertisers get better reporting and less fraud. To do this well, Brave advocates for client-side machine learning. This talk will cover some of the trade-offs of our approach. ---------------------------------------------------------------------------------------------------------------- CognitionX: The AI Advice Platform Connecting organisations with a global, on-demand network of AI experts Get Started at https://directory.cognitionx.com/ ---------------------------------------------------------------------------------------------------------------- Follow CognitionX: ► Twitter: https://twitter.com/cognition_x ► LinkedIn: https://www.linkedin.com/company/cognitionx/ #cogx18 (edited)